Corocraft's "Twisted Trunk" tree pin

Corocraft spawned from Coro, one of the most well-known costume jewelry companies in America.  They were known for pretty and affordable jewelry for all women, sold in five and dime stores, as well as specialty boutiques.  Their best pieces have been said to be made between the 1930’s-1950’s, of which one of their higher end lines, Corocraft, was produced after 1937. 

Corocraft evergreen

The name Coro came from the first two letters of the company partners and founders last names, Cohn (Emmanuel) and Rosenberg (Gerard).  Their small shop in New York grew into an empire that employed a work force of more than 2,000. 

Although better known for their duettes, jelly belly lucite pieces and tremblers, Coro/Corocraft produced one of the finest Christmas tree pin designs ever created.  It was rendered in shiny, texutred gold tone with clear rhinestones pave set in a diamond weave pattern, 3D cone with a twisted thread trunk, which was duplicated in color schemes of green/clear, pink/clear, and a multi-color version of pink/green/blue/clear. 

Corocraft pretty in pink

Corocraft multi-color tree

For each color scheme, Corocraft also produced matching earrings for these tree pins (See photos). I love these trees so much that I have them all, all color schemes and with their matching earrings!

A rarer tree copied their faux pearl swirl circle pin.  In my previous article, I featured their battery-powered, light up Christmas tree pins.  The American based Coro jewelry company ceased production in 1979, but Coro Inc. in Canada is still in operation today.

Stay Tuned for next article:  Snowflake brooches!

Corocraft faux pearl circle brooch

Corocraft faux pearl holiday arbor

Corocraft matching tree earrings on original card

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